Man and his dog

Brand Purpose: The Perils of Rescuing Dogs

Michael Orchard Story Intro
Michael Orchard running
Running through house
Michael Orchard holding dog
Michael Orchard Arrested
Michael Orchard arrested
Brand Purpose Strategic Pivot
Brand Purpose meaning for your brand
Is there a burning need to design with brand purpose in mind
Number One Brand Purpose is to make money
Pause to consider before design
Brand Promise is difficult for marketing skeptics
Strategic Changes are expensive
Design to differentiate your brand
Product category might not be strategically right
Brand Purpose Needs a Purpose

If you’d like to know more about planning a rebranding strategy effectively and whether brand purpose is the right thing for you, please don’t hesitate to get in touch with Mike Lind at Thunderous for a chat.