by MikeLind | Mar 19, 2020 | Uncategorized
Follow The most important attribute you need to succeed in your creative industry? It isn’t creativity. Oh, you need to be creative. That’s a given. But when you commercialise creativity – whether as a writer, designer, film director, musician, whatever –...
by MikeLind | Mar 9, 2020 | Uncategorized
Follow James Jebbia: The Supreme marketer of our generation. Look at that logo. Rather nondescript, huh. Just a red strip with Futura that looks like a Barbara Kruger rip-off. (Spoiler alert: it is.) But you wouldn’t believe what that logo has been put through. It’s...
by MikeLind | Mar 3, 2020 | Uncategorized
Follow Just because it’s creative doesn’t mean it isn’t work I’ve come across very few people in my creative career that I would quietly call unmitigated geniuses. Most of us aren’t. As hard as we try. We pay our dues. Do our apprenticeship. Sweat...
by MikeLind | Feb 19, 2020 | Uncategorized
Follow Creative does the heavy lifting in traditional advertising. So why not for social ads? A bit of a history lesson. When advertising first went on television, simply being there was enough to guarantee success. Just being on air – no matter what you said...
by MikeLind | Feb 13, 2020 | Uncategorized
Follow Getting the basics right. Lessons from my three year-old son’s hated daycare. My son hates his daycare. But he’s tough. He tolerates it. We asked him if he liked his teachers, and yes, he likes his teachers. Does he like the lunches and happy feet? Sure,...
by MikeLind | Feb 6, 2020 | Uncategorized
Follow Five things to learn from the most ‘kind of ok’ Superbowl ad of 2020. I’ve been watching superbowl ads with interest for, quite literally, decades. And it’s easy to remember the great ones. Sometimes the worst ads are just so bad that they’re...
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