by MikeLind | Jan 31, 2020 | Uncategorized
Follow Brand Purpose: The Perils of Rescuing Dogs If you’d like to know more about planning a rebranding strategy effectively and whether brand purpose is the right thing for you, please don’t hesitate to get in touch with Mike Lind at Thunderous for a...
by MikeLind | Jan 23, 2020 | Uncategorized
Follow This week in the internet: Google just messed with your logo. As of last week, your logo has never looked worse. Time was, a prospect’s first exposure to your brand identity was on a slick business card or on a finely crafted print ad. A website perhaps. Scrap...
by MikeLind | Jan 17, 2020 | Uncategorized
Follow Perfectionism in design. In the era of social, does anyone care anymore? “Done is better than perfect” is a mantra that has seeped out of the world of tech and into the world at large. Innovation is a competitive sphere filled with desperate experimentation,...
by MikeLind | Jan 5, 2020 | Uncategorized
That time ad agencies gave a gazillion dollars to PR agencies. ‘Nimble’ is a cliche that finds its way into just about every agency credentials document. But chances are they’re neglecting to mention that time they missed both the digital and social boats. Campaigns...
by MikeLind | Dec 22, 2019 | Uncategorized
Your brand identity ages faster than a dog. But your brand voice can be timeless. A human year is 7 dog years, but for a brand identity it’s 10. The way you present your business to the world ages much faster than you think, and needs to be constantly reviewed to make...
by MikeLind | Dec 13, 2019 | Uncategorized
Modelling Agencies. An aggressive B2B social media strategy in action. I wandered through the ubiquitous perfume and cosmetics gauntlet on my way through Myer recently. Being a man, I typically race through as fast as humanly possible, but the pre-Christmas rush...
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