Lime Spas at Huvafen Fushi Resort, the Maldives

The lime spa experience is like no other, with their signature treatments taking place in several underwater rooms with views of the pristine coral reef outside. Patronised by high net worth individuals, it was vital that the identity exuded luxury and elegance.

 

Lime Spas at Huvafen Fushi Resort, the Maldives

The lime spa experience is like no other, with their signature treatments taking place in several underwater rooms with views of the pristine coral reef outside. Patronised by high net worth individuals, it was vital that the logo design and identity exuded luxury and elegance.

Conceptual exploration and design

A luxury spa experience is about scraping off the stresses of the world and allowing yourself to blossom in your natural state. We decided to visually express ‘blossoming’ in the logo design and identity, creating a unique wordmark from overlapping circles that were used throughout. Since many of the treatments are performed in underwater rooms with views of the coral reef outside, we used water imagery that calmed and inspired throughout.

Copywriting

We established the appropriate grammar style, tone-of-voice and overall structure to express the unique story and philosophy behind the Lime Spa experience.

 

Photography

Not only did we collect and photographically grade a wide library of stock photography to create a library of images for the spa, we also art directed a photo shoot that subverted the usual expectations of resort photography. 

We were responsible for all pre and post production art direction for each shoot, carefully articulating the concept and purpose of each shoot through preparing detailed briefings, scheduling, working closely on set directing photographers and videographers to achieve the right compositions to suit the context, and shortlisting images and providing feedback and guidance on appropriate editing and creative executions during post production.

Luxurious stationery and collateral

All materials were printed on high quality paper stocks with a textural feel to emphasise the tactile experience inside the spa. We produced treatment menus, appointment cards, uniforms, towels, name badges, stationery, pens, door decals and many more touchpoints during our engagement.

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