The Whale Walk
The Whale Walk is a charity event that encourages families and nature-lovers to enjoy the Sydney Coastline in the peak of the winter whale migration.
Making an event visually appealing
Event design is a fascinating challenge. We wanted to create a key visual that gave a sense of what the event was about, as well as identifying the brand behind it. Furthermore, it was important to create an identity that not only communicated the feeling and intention of the event, but also translated into merchandise that could also be sold to raise funds for the charity.
Building up the business
As a new event, The Whale Walk required design support beyond the creation of the key visuals and website. To help build the business and sell the concept in to sponsors and other event partners, we were intimately involved in ensuring that the visual language extended perfectly into a series of pitch decks and video hype reels to sell the event in to sponsors and other key stakeholders.
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