Argus Automotive
Argus is the global leader in automotive cyber security. They provide comprehensive and proven solutions to protect connected cars and commercial vehicles against cyber-attacks.
Time to think about brand
Initially, energies were focused on building a robust product. But having been recently purchased by Electrobit, a large automotive component supplier to Tier 1 manufacturers, it was time to reassess the brand. We were engaged to revisit the visual identity. And furthermore to prepare them for the next phase of their evolution.
An identity design that looks forward, but true to the spirit
The brand logo signifies protection. A shield that covers and protects the individual.
Once this was established we built colour palettes, photographic style, layout grids, headline and copy fonts. It presents the brand as a contemporary, forward thinking player in an important new industry.
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