Museum of Art & Culture
Previously known as the Lake Macquarie City Art Gallery. Upon embarking on the construction of a major new wing the decision was made to give the graphic design and comms platform a complete overhaul.
Understanding the challenge
To pay homage to the multi-polar community around the Lake Macquarie are, we looked to the local environment. Triangles were everywhere. The building. The sculpture garden. The sailing boats on the lake too.
So we made the decision to feature the triangle as a consistent element throughout all materials.
It’s also the greek letter ‘Delta’. Which means change. So we gave the identity freedom to change.
The outcome
With each new exhibition, artists are invited to create their own triangle to express their work being shown in the exhibition. This in turn creates a new and unique collection for the gallery. A collection of unique, one-of-a-kind artworks that are inspired by the Lake Macquarie region.
The design language continues the triangular theme, bringing angles into the layout grids as well as into the palette of patterns that could be used throughout the gallery materials.
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