Argus logo
Argus Stationary set and business card

Argus Automotive Cyber Security

Argus is the global leader in automotive cyber security. They provide comprehensive and proven solutions to protect connected cars and commercial vehicles against cyber-attacks.

The right time to think about brand

Initially, energies were focused on building a robust product. But having been recently purchased by Electrobit, a large automotive component supplier to Tier 1 manufacturers, it was time to reassess the brand. We were engaged to revisit the visual identity. And furthermore to prepare them for the next phase of their evolution.

An identity design that looks forward, but is true to the spirit

Our first major decision was to evolve the brand logo by keeping the distinctive ‘A’ design (which was previously part of a complete logotype spelling out ‘Argus’) rather than starting from scratch. We felt first of all that it signified protection. A shield that covers and protects the individual. We also wanted to keep the significant brand equity and goodwill that had been developed.  

We then filled out the identity design by renovating the colour palettes, photographic style, layout grids, headline and copy fonts. The new identity presents the brand as a contemporary, forward thinking player in a critically important new industry. 


Argus Automotive Cyber Security

Argus, the global leader in automotive cyber security, provides comprehensive and proven solution suites to protect connected cars and commercial vehicles against cyber-attacks.


Argus Flash drive
Argus website design
Argus Employee Book Cover
Argus employee book inside
Argus staff with logo
Argus presentation folder
Argus white paper design
Argus notebook
Argus whitepaper inside design

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