Alto Imaging
Previously known as Hunter Radiology, a successful chain of radiologists in the Hunter region of NSW had been pushing into new regions, and decided to undertake a complete overhaul of their brand.
The business environment
We undertook some reviews, gathering input and intelligence to shape our understanding of the industry and to build a creative strategy.
Radiology businesses typically focus their energies on telling the story of their output – X-rays, Ultrasound and so on – and not of their process. But the process is what sets Alto apart as a business.
A positive, human centric brand
We built a customer-centric identity. Key words in our brief were: calming, assured, modern, friendly and human.
The brand identity puts the customer at the centre of the business in a positive, happy way. From this we developed a wider visual language to express Alto’s point of difference – a process and environment that puts people first.
More Brand Design
Western Sydney University
Museum of Art and Culture
