Argus logo

Western Sydney University

In collaboration with the We Collective, Thunderous spearheaded a new branding and communications system throughout every touchpoint of the brand. Widely, and unfairly, considered a second-tier university – it was vital that we found a brand positioning that played to the strengths of Western. Namely, despite not having the heritage of many older universities – graduates were ranked highest by employer.

We found that in the word ‘Unlimited’. 

Higher education is an incredibly cluttered market

We identified a series of signals that would help separate the new identity from the pack. The language in all communications is provocative and punchy, laser-focused on the outcomes Western Sydney Universities delivers. The rich burgandy colour is prominent. The typography is clean, but matched with a serif copy font that references historical academic texts. The student is at the centre of all placements.

Importantly, the look was flexible enough to create different looks that still had a common thread through different communication priorities. 

Video and Social Strategy

A series of films were produced for broadcast that were also capable of being repurposed for social channels. As social media was managed by the internal marketing team – extensive social comms pillars were developed along with templates that would assist to keep all outputs aligned. 


Argus Flash drive
Argus website design
Argus website design
Argus website design
Argus Employee Book Cover
Argus employee book inside
Argus staff with logo
Argus presentation folder
Argus white paper design

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