Western Sydney University
Thunderous spearheaded a new branding and communications system throughout every touchpoint of the brand.
Widely, and unfairly, considered a second-tier university – it was vital that we found a brand positioning that played to the strengths of Western. Namely, despite not having the heritage of many older universities – graduates were ranked highest by employer.
We found that in the word ‘Unlimited’.
We identified a series of signals that would help separate the new identity from the pack. The rich burgandy colour is prominent. The typography is clean, but matched with a serif copy font that references historical academic texts. The student is at the centre of all placements.
The identity was flexible enough to create different looks that still had a common thread through different communication priorities.
More Presentation Design
Argus
Museum of Art & Culture
