Argus logo
Argus Stationary set and business card

Safra Tax & Accounts

In the past ten years Safra has been on a steady trajectory from a small Accounting practice next the beach, to a mid-sized company in the central business district. They needed a rebrand to reflect this change, as well as to set them up for future growth.

A change of focus

Whereas in the past the focus had been to target small businesses and individuals for work, the shift is to attract larger businesses to the practice.

Looking big is the first step to being big

The core of the identity is the different sized rectangles that reflect the cells of a spreadsheet. However, to keep the identity friendly, yet professional, we rhythmically arranged them over the black background.

The blue highlight colour refers to the beachside heritage of the practice.

 

Safra Tax & Accounts

In the past ten years Safra has been on a steady trajectory from a small Accounting practice next the beach, to a mid-sized company in the central business district. They needed a rebrand to reflect this change, as well as to set them up for future growth. (The key design elements in this identity are quite subtle and better viewed on desktop).

 

Argus Flash drive
Argus website design
Argus Employee Book Cover
Argus employee book inside

Quick links to other projects: