Screamin’ Veemis Vietnamese Fast Casual Restaurant

We were responsible for building the brand collateral, social media, ongoing communications and promotions for Screamin’ Veemis, a fast casual restaurant in Newcastle selling authentic banh mi, rice paper rolls and Vietnam inspired sodas and caffeine creations.

Directly across the road from Newcastle University, it was important to build a youthful, fun brand that brought in passing foot traffic as well as commuters disembarking from the light rail station outside.

A Veemi is the typical small motorbike that fill the streets of Vietnam. It has a cool 70’s aesthetic which inspired the creation of the brand. Consequently, we decided that the illustrated motorbike would take a central position in the visual language of the brand and its social media presence.

In the past few years we have created packaging, food wrappings, in-store posters, social media posts, promotional materials as well as developing design guidelines for other suppliers to adhere to for consistency. 

Screamin’ Veemis Vietnamese Fast Casual Restaurant

We were responsible for building the visual identity and ongoing communications and promotions for Screamin’ Veemis, a fast casual restaurant in Newcastle selling authentic banh mi, rice paper rolls and Vietnam inspired sodas and caffeine creations.

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